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Trendy car colours: development, implementation and repair

According to the "Global Automotive Color Popularity Report 2019" from the paint manufacturer Axalta, grey came out on top in Europe in 2019. But how are future trends recognised and how are they then implemented in car paints? And above all, how are those colours then repaired? Whether or not a newly developed colour makes it onto a car can depend on whether it can be properly repaired. Standox, a global refinish brand of Axalta, offers the perfect colour formulas and products for flawless repairs.

The Axalta, a global manufacturer of liquid and powder coatings, report on the most popular automotive paints in 2019 shows that in Europe, grey took first place last year with 24 per cent for the most popular colour for new cars. It overtook white, with 23 per cent, but white still reigned supreme worldwide. Black came in third in Europe. Together, these three colours have a two thirds market share; when silver, with a share of 10 per cent, is added, it is more than three quarters. Blue (10 per cent) and red (6 per cent) are the first “bright” colours.

Grey stands for objectivity and professionalism

For Elke Dirks, Automotive OEM Colour Designer for Axalta in Europe, the Middle East and Africa, the rise of grey came as no surprise: "Grey stands for practicality and professionalism, style and elegance," she says. “A grey car signals that the driver does not need to draw attention to themselves with a bright colour. Thanks to new pigments and effects, the previously rather inconspicuous colour is now often very stylish. It takes around two years to completely develop a new colour, so we have to recognise tomorrow's colour trends today."

The Axalta OEM colouristic team evaluates a wide variety of indicators: in addition to analysing colour statistics as well as customer and model-related properties, they also look at fashion and zeitgeist. Dirks adds, "Trends in clothing, furniture and accessories, even articles in magazines - everything can provide clues."

Nothing works without the right repair paint

But not every shade that Dirks and her colleague Christiane Lüdecke develop makes it onto the car. Sometimes a colour fails due to production-related reasons, and sometimes it is because of the development of a repair formula. Harald Klöckner, Head of Standox Training EMEA, explains, "The paint development for a car manufacturer does not only include the production paint, but also the right repair paint, because at some point bodyshops must be able to repair paint damage perfectly."

Standox is in regular contact with its OEM paint colleagues. "This cooperation," says Klöckner, "naturally makes the development of suitable repair formulas and paints easier." Such close coordination is not a matter of course: not every production paint manufacturer is active in the refinish area, and vice versa.

60 new mixed formulas every week

The development of a paint repair formula is a lengthy and time-consuming procedure. It includes microscopic analysis to identify pigments, the calculation of mixing formulas and the creation of spray patterns by robotics to obtain a neutral spray pattern. The results obtained are checked again and again and refined. And this is how Standox develops around 60 new mixing formulas every week and deploys them via its online colour software Standowin iQ. "It is a lot of effort," admits Klöckner. "But we know we can ensure that our partners always achieve the best possible results."

For more information from Standox on car colours visit www.standox.com/think-colour. Details on the results of the current Color Popularity Report from Axalta can be found at www.axalta.com.

About Standox

Standox, a global refinish coating brand from Axalta, is the best choice for professional refinishers. Customers can rely on Standox to achieve the best quality results, every time, accurately and quickly. As a brand manufactured in Wuppertal, Germany, Standox ensures our customers are ready for future digitalisation by improving workflow and work processes with digital tools. Standox further supports customers not only with relevant market insights but also work provision thanks to extensive approvals from car manufacturers as well as fleet, lease and insurance companies, which reflect the brand’s position as a leading partner to the automotive industry. Standox – the art of refinishing.

  • Monitoring future colour trends: Elke Dirks (left) and Christiane Lüdecke from the European Axalta OEM colouristic team. (Photo: Axalta)

  • New colours are being designed for car production: Elke Dirks, Automotive OEM Colour Designer for Axalta in EMEA. (Photo: Axalta)

  • Colouristic experts at paint manufacturers need a good sense of which colours are becoming popular with buyers. (Photo: Axalta)

  • Grey beats white and black - these are the current colour trends in Europe according to the Axalta Annual Global Automotive Color Popularity Report 2019. (Photo: Axalta)

SX_Standox_Colour_Development_1

Monitoring future colour trends: Elke Dirks (left) and Christiane Lüdecke from the European Axalta OEM colouristic team. (Photo: Axalta)

Axalta Colour Development

New colours are being designed for car production: Elke Dirks, Automotive OEM Colour Designer for Axalta in EMEA. (Photo: Axalta)

Axalta Colour Development

Colouristic experts at paint manufacturers need a good sense of which colours are becoming popular with buyers. (Photo: Axalta)

Axalta Automotive Colour Popularity Report 2019

Grey beats white and black - these are the current colour trends in Europe according to the Axalta Annual Global Automotive Color Popularity Report 2019. (Photo: Axalta)